An idea starts with why and not how.The how part comes later after you answer why.And if you do answer why, congratulations you have conceived and incepted an idea."Why did the apple fall" asked Newton and pulled up gravity from no where.
Maybe same kind of thought process
went through the guys who started Instagram. "Why do majority of photos posted on social network look amateur". That's because not everyone is an expert in photography neither do they have high-res cams. If at all you wish to publish a photo on your network of say 500 people, among which some of them may share within their network space of another 500 people, you should make sure that the photo should be good enough to be viewed by an audience of 1000 viewers.This is everyone's concern, but we tend to overlook it as long as the photo to be uploaded is conceivable.
To address this issue the makers of Instagram came upon simple solution .They empowered the user with a photo editing tool and photo editing doesnt mean something like adobe photoshop
which is essentially designed for the pro's, they designed something very unique and simple.Keeping in mind user's concern of getting good quality photos without letting them ponder over every intrinsic aspect of the picture while editing, the Instagram guys simply provided templates. Now the user can select the best suited template for his/her pic ,upload it to network and wait for comments to flow in.
A simple idea born out of an overlooked concern, to add to it the unique way of addressing it by keeping things simple.Thats what makes Instagram such a valuable asset for a giant like Facebook that they have made an offer of 1 billion dollars to takeover this 2 year old ,12 people startup.
How much can Facebook leverage this asset is a different issue.One should applaud the ingenuity of the guys at Instagram for coming up with a tool which has made the memories we wish to share look more beautiful.
